20CH003 - Storytelling for Public Health: Crafting Effective Messages for Your Organization

Aug 20, 2019 Closed Public Health

20CH003 - Storytelling for Public Health: Crafting Effective Messages for Your Organization


Communicating with both internal and external stakeholders is a crucial part of becoming your community’s chief health strategist — but where to start? This workshop will help you become a storyteller for your organization, covering topics from how to create a strategic communications plan, to selecting the right tools to share your organization’s story with diverse audiences. The workshop will include hands-on exercises using relevant data to craft messages for multiple channels, including social media and infographics.


9:00 - 9:45Welcome and Introductions - Importance of Communications to Public Health
9:45 - 10:00Defining and Understanding Audiences - Internal Audiences, Communities, Stakeholders, and Decision Makers
10:15 - 10:30Plot Points: Understanding How to Connect Your Issue to Different Audiences - What do you Need your Audience to Understand, Do, Change?
10:30 - 10:45Break
10:45 - 12:00Platforms for Telling Your Story - Traditional and New Ways of Sharing Your Message, Tools, Strategies
12:00 - 1:00Lunch
1:00 - 2:15Designing Your Story - An Overview of Using and Creating Photos, Videos, Icons, and Other Graphic Elements
2:15 - 2:30Break
2:30 - 3:15Presentations and Visualizations - Sharing Strategies from Elevator Speeches and Presentations to Action Plans and Infographics
3:15 - 4:00pmPutting it all Together: Developing a Basic Communications Plan - Strategic Campaign Planning and Tools

In Collaboration With:

NCAHEC LogoUNC Gillings Logo

Target Audience

Local health department staff – health educators, health directors, public information officers, health-related nonprofits, and foundation staff


  • Recognize the importance and role of communications to public health organizations
  • Demonstrate knowledge of different communications platforms, as well as when and how to utilize them
  • Identify effective strategies for communicating with internal and external audiences
  • Apply skills to create a basic communications plan for an organization


  • Elizabeth Thomas, MPH


Brochure / Registration Form