20CH003 - Storytelling for Public Health: Crafting Effective Messages for Your Organization

Aug 20, 2019 Public Health

20CH003 - Storytelling for Public Health: Crafting Effective Messages for Your Organization

Description

Communicating with both internal and external stakeholders is a crucial part of becoming your community’s chief health strategist — but where to start? This workshop will help you become a storyteller for your organization, covering topics from how to create a strategic communications plan, to selecting the right tools to share your organization’s story with diverse audiences. The workshop will include hands-on exercises using relevant data to craft messages for multiple channels, including social media and infographics.

Agenda

8:30amRegistration
9:00 - 9:45Welcome and Introductions - Importance of Communications to Public Health
9:45 - 10:00Defining and Understanding Audiences - Internal Audiences, Communities, Stakeholders, and Decision Makers
10:15 - 10:30Plot Points: Understanding How to Connect Your Issue to Different Audiences - What do you Need your Audience to Understand, Do, Change?
10:30 - 10:45Break
10:45 - 12:00Platforms for Telling Your Story - Traditional and New Ways of Sharing Your Message, Tools, Strategies
12:00 - 1:00Lunch
1:00 - 2:15Designing Your Story - An Overview of Using and Creating Photos, Videos, Icons, and Other Graphic Elements
2:15 - 2:30Break
2:30 - 3:15Presentations and Visualizations - Sharing Strategies from Elevator Speeches and Presentations to Action Plans and Infographics
3:15 - 4:00pmPutting it all Together: Developing a Basic Communications Plan - Strategic Campaign Planning and Tools


In Collaboration With:

NCAHEC LogoUNC Gillings Logo


Target Audience

Local health department staff – health educators, health directors, public information officers, health-related nonprofits, and foundation staff

Objectives

  • Recognize the importance and role of communications to public health organizations
  • Demonstrate knowledge of different communications platforms, as well as when and how to utilize them
  • Identify effective strategies for communicating with internal and external audiences
  • Apply skills to create a basic communications plan for an organization

Faculty

  • Elizabeth Thomas, MPH

Sessions

Storytelling for Public Health: Crafting Effective Messages for Your Organization
8/20 9:00 AM–4:00 PM

Credits

.500 CEU

The Mountain Area Health Education Center designates this entire continuing education activity as meeting the criteria for 0.5 CEUs as established by the National Task Force on the Continuing Education Unit.

5.250 Contact Hours

MAHEC designates this continuing education activity as meeting the criteria for 5.25 Contact Hours.

Fees

$84.00 Registration Fee
Applies 8/14/19–8/20/19
FREE MAHEC Employee - Free, but must register to attend
Applies 7/22/19–8/20/19
Register Brochure / Registration Form