DescriptionCommunicating with both internal and external stakeholders is a crucial part of becoming your community’s chief health strategist — but where to start? This workshop will help you become a storyteller for your organization, covering topics from how to create a strategic communications plan, to selecting the right tools to share your organization’s story with diverse audiences. The workshop will include hands-on exercises using relevant data to craft messages for multiple channels, including social media and infographics.
|9:00 - 9:45||Welcome and Introductions - Importance of Communications to Public Health|
|9:45 - 10:00||Defining and Understanding Audiences - Internal Audiences, Communities, Stakeholders, and Decision Makers|
|10:15 - 10:30||Plot Points: Understanding How to Connect Your Issue to Different Audiences - What do you Need your Audience to Understand, Do, Change?|
|10:30 - 10:45||Break|
|10:45 - 12:00||Platforms for Telling Your Story - Traditional and New Ways of Sharing Your Message, Tools, Strategies|
|12:00 - 1:00||Lunch|
|1:00 - 2:15||Designing Your Story - An Overview of Using and Creating Photos, Videos, Icons, and Other Graphic Elements|
|2:15 - 2:30||Break|
|2:30 - 3:15||Presentations and Visualizations - Sharing Strategies from Elevator Speeches and Presentations to Action Plans and Infographics|
|3:15 - 4:00pm||Putting it all Together: Developing a Basic Communications Plan - Strategic Campaign Planning and Tools|
In Collaboration With:
Local health department staff – health educators, health directors, public information officers, health-related nonprofits, and foundation staff
- Recognize the importance and role of communications to public health organizations
- Demonstrate knowledge of different communications platforms, as well as when and how to utilize them
- Identify effective strategies for communicating with internal and external audiences
- Apply skills to create a basic communications plan for an organization
- Elizabeth Thomas, MPH
Storytelling for Public Health: Crafting Effective Messages for Your Organization
8/20 9:00 AM–4:00 PM
The Mountain Area Health Education Center designates this entire continuing education activity as meeting the criteria for 0.5 CEUs as established by the National Task Force on the Continuing Education Unit.
5.250 Contact Hours
MAHEC designates this continuing education activity as meeting the criteria for 5.25 Contact Hours.